It’s not only a fun motivating feature, it reduces counter clutter and helps to keep the bristles cleaner between uses! Serves as a reminder to change to a new brush (i.e., when the suction-cup wears out, the bristles might also be fairly worn out). Comfortable handle The sculpted grips make it easy for young hands to hold onto their brush. Soft dual-composite handle with wide pads in comfortable elastomer. Fun themes available in bright color combinations so each child can select his or her own brush.